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After discovering many brands did not understand their needs, Ella and Peyton Verhoeven, launched their start-up in 2018 and are Canada’s first Gen Z teen thought leaders.

The mission of THINK GEN Z is to provide professional consulting and rich, authentic consumer insights to help companies learn and appeal to this fast-emerging post-millennial generation.

The 21 and 17-year-old entrepreneurs are hyper-connected and have established a network of fellow Gen Z’eders from Canada who share their opinions. With years of theatrical training, the duo are natural performers making them highly engaging consultants and speakers.  

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